Article Archives - immersion-group.com

Experience DesignCustomer ExperienceArticle

A fallen ice-cream cone on the floor, representing the disappointment felt due to a poor customer experience

May 2, 2023

Common CX mistakes often overlooked in business

ArticleExperience PropositionsExperience Evolution

April 4, 2023

Experience Design (XD) as a strategy to be remembered

ArticleTrendsExperience Propositions

Hand holding a

March 15, 2023

A digital offering isn’t enough…

Customer ExperienceArticleExperience Journey Design

A winding road sign, representing the essential steps towards achieving customer centricity.

November 11, 2022

3 must-have Customer Strategy elements for any organisation

ArticleExperience Journey DesignRetail

Retail store aisle, stressing the need for seamless digital shopping experiences as South African customers shift to e-commerce

October 20, 2022

SA shoppers are online. Retailers need to meet them with an exceptional experience

Customer ExperienceArticleExperience Propositions

Athletes running a race, representing the competitive nature of the industry and how experience design can provide a strategic advantage

October 20, 2022

CX is just the tip of the competitive spear

Experience DesignArticleInclusive Design

A mix of coloured twist crayons, representing inclusion

February 12, 2022

Inclusive design is transforming the customer journey as digital accelerates and expectations skyrocket

ArticleUser ExperienceQ&A

Question mark made out of marquee lights. Symbolising the Q&A session with Jamie-Lee, about their expertise on UX challenges, success and innovation

March 25, 2021

15 minutes on UX with Jamie-Lee, Practice Lead: UX

ArticleUser Interface DesignKnowledge Base

Close-up view of a design system focussing on colour styles. UI Designers typically use a design system for speed and consistency

February 9, 2021

Go from graphic designer to UI designer

Customer ExperienceArticleExperience Evolution

Two people are looking at a laptop with one holding a bank card, presumably shopping online.

February 2, 2021

Win and retain customers with this missing ingredient