Article Archives - immersion-group.com

ArticleTrendsExperience Propositions

Hand holding a

August 8, 2021

A digital offering isn’t enough…

ArticleExperience PropositionsCustomer Experience

Athletes running a race, representing the competitive nature of the industry and how experience design can provide a strategic advantage

July 22, 2021

CX is just the tip of the competitive spear

Experience PropositionsExperience EvolutionArticle

June 3, 2021

Experience Design (XD) as a strategy to be remembered

Experience Journey DesignRetailArticle

Retail store aisle, stressing the need for seamless digital shopping experiences as South African customers shift to e-commerce

April 20, 2021

SA shoppers are online. Retailers need to meet them with an exceptional experience

User ExperienceQ&AArticle

Question mark made out of marquee lights. Symbolising the Q&A session with Jamie-Lee, about their expertise on UX challenges, success and innovation

March 25, 2021

15 minutes on UX with Jamie-Lee, Practice Lead: UX

ArticleExperience DesignCustomer Experience

A fallen ice-cream cone on the floor, representing the disappointment felt due to a poor customer experience

March 18, 2021

Common CX mistakes often overlooked in business

ArticleExperience Journey DesignCustomer Experience

March 11, 2021

3 must-have Customer Strategy elements for any organisation

ArticleInclusive DesignExperience Design

A mix of coloured twist crayons, representing inclusion

February 12, 2021

Inclusive design is transforming the customer journey as digital accelerates and expectations skyrocket

Knowledge BaseArticleUser Interface Design

Close-up view of a design system focussing on colour styles. UI Designers typically use a design system for speed and consistency

February 9, 2021

Go from graphic designer to UI designer

Experience EvolutionCustomer ExperienceArticle

Two people are looking at a laptop with one holding a bank card, presumably shopping online.

February 2, 2021

Win and retain customers with this missing ingredient