Article Archives - Page 2 of 3 - immersion-group.com

Customer ExperienceArticleTrends

People crossing road in shopping district. Representing the context in which customer experience and consumer behaviour take place in South Africa

January 28, 2021

Customer Experience and Consumer Behaviour in a South African Context

Experience DesignArticle

The Social Dilemma title screen as featured on Netflix

January 27, 2021

Netflix’s Social Dilemma Unmasks Manipulation

Customer ExperienceArticle

A red line is drawn through a maze on paper, symbolising the need for a clear path and strategy to achieve CX goals.

January 18, 2021

4 goals for your CX team to thrive in 2021

Customer ExperienceArticle

Sad-looking black dog wearing yellow rain jacket. Representing negative emotions customers may experience when they have a poor customer experience

January 15, 2021

6 reasons you may be losing customers

Customer ExperienceArticle

Coronavirus molecules, representing the lack of customer experience in local businesses during the pandemic.

November 30, 2020

Covid-19 brutally exposes a lack of customer experience in local businesses

Customer ExperienceArticle

Hand holding phone with blurred background of colourful lights, representing the influence of Millennials on digital banking through customer-centric design and user experience

November 18, 2020

Millennials calling for human-centred design in achieving financial freedom through digital banking

Signpost in a natural setting, reading 'Answers 1km' with an arrow pointing right, and 'no horse-riding, no camping, no cycling' signs below. Representing Yuseerah Jhetam’s journey to land her dream job in UX

November 17, 2020

“Giving up just wasn’t an option” – how Immersion Group’s UX Analyst, Yuseerah Jhetam took a chance and changed her career

ArticleHuman Centred Design

Doctor in white lab coat holding a phone, representing the use of technology in healthcare and role of human-centred design in creating a successful patient journey

November 17, 2020

Human-centred design bridging gaps within the patient ecosystem

Experience DesignArticleHuman Centred Design

A mixing bowl with various baking ingredients, representing the blending of design disciplines to work together holistically.

November 11, 2020

IT and design leaders call on Experience design experts to break down design silos

Customer ExperienceArticleHuman Centred Design

A white background with bold, capitalised letters reading 'WE HEAR YOU' emphasises the importance of putting customers first.

November 1, 2020

COVID-19 boosts demand for human-centred design