The Importance of Experience Design (XD) and why it needs to lead digital transformation
APMG Midday Mentors: In this superb episode, Reynhardt Uys, Chief Experience Officer, Immersion Group explains to APMG's CEO Richard Pharro why Digital Transformation must start with Experience Design. Originally pursuing a career as a Business Analyst, Rey reveals the path that led him to his current role and the passion that drives him. He also shares his thoughts on why 'X' is so important, going on to demystify the confusion between UX, UE, CX and XD as well as the origination of each of the different disciplines.
More information on the XD Practitioner Training and Certification | https://apmg-international.com/produc...
Future of UX Evaluations session at the 2020 ux South Africa virtual event
Our Head of Digital Geoffrey Hardy and Head of Digital Marketing Shaunei Gerber hosted a session on the Future of UX Evaluations, exploring a case study illustrating some really exciting innovations.
Experience Design podcast with Karin Janse van Rensburg
Join Timothy Millar and Karin Janse van Rensburg as they explore and unpack on of her favourite memories, how these moments created a lasting impression and which elements stood out.
Experiences and what makes them memorable featuring with Craig Watters
Join Timothy Millar, Programme Coordinator: Skills Development at Immersion Group along with guest Craig Watters, Business Operations at Immersion Group as they discuss experiences and what makes them memorable.
become a certified experience design professional
An industry-first Experience Design Practitioner short course pioneered by Immersion Group, led by subject-matter experts and delivered in a vibrant & interactive format. Design experiences that create long lasting memories for behaviour change.
The role of digital in creating great Customer Experience (CX)
Reynhardt Uys, Immersion Group's CXO presenting at the Nlighten CX Master Class, held in Cape Town on the 15th of August 2019.