What we do

We apply methodological skill and technical excellence to design for value-driven growth


Applying human-centered design to uncovering key moments that shape wholistic employee and client experience



Understanding user mindsets & behaviors to craft products that drive performance, from insight to production



Continuous integration and optimization through agile delivery. Get to market faster, deliver more value in rapid cycles


Quantitative Research
Qualitative Research
Systems Thinking
Usability & Testing


Product Design
Proposition Design
Service Design
XD Management
*Industrial Design


Software (Web & Mobile)
Software (Cloud)
Software (Salesforce, Adobe)
Data Analysis
Digital Strategy


Project Delivery
Programme Delivery
Agile Delivery

Supporting world-class partners to be customer-obsessed


Meet our leadership team driving empathy-led business transformation

Black and white portrait of Andile Khumalo, wearing glasses and a suit with a tie

Andile Khumalo, Board Chairman

Andile Khumalo is a seasoned entrepreneur and Chartered Accountant with over two decades of experience in finance & business.

He is the CEO of KhumaloCo, a family investment office in Technology, Media, Marketing, Hospitality & Property and Chairman of the Immersion Group Board.

Black and white portrait of Viresh Hargovan, wearing glasses and a dark button down shirt with a collar

Viresh Hargovan, Chief Executive Officer

Viresh Hargovan is a CEO focused on creating exceptional customer experiences that delivers results.

He continues to develop mature design practices in communities & organisations, pioneer state-of-the-art strategies and contribute to industry growth across business sectors.

Black and white portrait of Ismail Dawjee. Ismail has a beard, and is dressed in a suit jacket and white button down collared shirt

Ismail Dawjee, Managing Director

Ismail Dawjee is a Managing Director with a passion for creating usable experiences that enhance interactions between people and the world.

He believes in solving the right problem to create valuable outcomes for people, and uses empathy and iteration in his approach. His design philosophy is “Design from the model to the moment”.

Black and white portrait of Joanna Freeman. Joanna’s hair is styled in a bob. She is wearing glasses, a necklace and a blouse

Joanna Freeman, Executive Head: Business Development

Joanna has over 20 years’ experience in new business development and relationship management, with clients from a wide variety of industries across South Africa, UK, Europe, Middle East and USA.

With a career that spans the advertising, publishing, fashion and manufacturing sectors, Joanna is a dynamic communicator and passionate about helping businesses grow and creating strong business and client relationships.


Stay ahead of the curve with expert insights from our team

Let’s Connect