Creatively shaping value through digital experience.
We're an experience innovation company that delivers performance through human-centred design. Our team has an outcome-focused approach to unlocking insight and engineering results through customer-centred solutions.
Our propositions are driven by a core foundational approach to our practices; We design for value-driven growth. Our decades-long experience has been leveraged and precisely crafted into three distinct outcomes that can solve critical challenges when it comes to strategically using design to be more competitive and distinct to your customers.
Applying human-centered design to uncovering key moments that shape wholistic employee and client experience
Understanding user mindsets & behaviours to craft products that drive performance, from insight to production
Continuous integration and optimisation through agile delivery. Get to market faster, deliver more value in rapid cycles
We work across industries and business model types to ensure that you can achieve an experience-led outcome. Amplify client and staff experience whether you're business-to-business, direct to customer or innovating internally.
You're in good company, Immersion Group has partnered with many businesses over the years on projects that have been small and rapid to large-scale omni-channel and digital execution. What has stood out for us are the partners who are customer obsessed, who partner with us to surface the challenges and pain points of their organisation and their customers for the sole purpose of creating human-centered solutions that work!
We regularly publish exclusive insights and news that allow you to engage us on the latest strategies from Immersion Group.
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Andile Khumalo is a seasoned entrepreneur and Chartered Accountant with over two decades of experience in finance & business. He is the CEO of KhumaloCo, a family investment office in Technology, Media, Marketing, Hospitality & Property and Chairman of the Immersion Group Board.
Viresh Hargovan is a CEO focused on creating exceptional customer experiences that deliver results. He continues to develop mature design practices in communities and contribute to industry growth across business sectors.
Ismail Dawjee is a Managing Director with a passion for creating usable experiences that enhance interactions between people and the world. He believes in solving the right problem to create valuable outcomes for people, and uses empathy and iteration in his approach. His design philosophy is "Design from the model to the moment".
