Problem Statement
A public website experience that did not support the end user’s goals and needs, and does not drive value for the business. There was no active engagement on the website, and no increase in users.
What we did
With had an imperative to deeply understand the user groups of the website, and their associated goals and needs. We then paired that with the business strategy and crafted an experience strategy that led the end-to-end experience.
What we achieved
Through thorough research and user analysis, we redesigned the website with a focus on enhancing engagement. We curated tailored content and implemented features tailored to the users, resulting in increased website engagement, visitor numbers, and a more efficient progression of customers through the sales funnel.
